Untitled Page

Gourmet Africa wins at the SA Food Review new product competition

19th September 2013

The 19 year old event just gets better and better. Previously only accessible to South African manufacturers, it has now extended to include international brands, too. And because if the new labelling legislation, the completion has been opened to rebranded and repackaged products to give the opportunity to re- compete against its peers. Entries are independently evaluated by a panel of expert judges; all regarded specialists in formulation, marketing regulations and packaging for the food and beverage industries.

This year Gourmet Africa scooped not only Best New Range of Food Products for 2013, and in addition to this…… Runner up…. Best Individual Food Product 2013.

What the judges said:
Best New Range of Food Products - Winner.

Gourmet Africa
Authentic Regional Dishes from Africa

Market potential/marketing
The integration of social responsibility and much targeted flavours of Africa make the product really different and stand out. The range gives the consumers a great variety, and the packs are easy to use and convenient.

Packaging
The printing on the packaging is clear and legible and visually appealing. It adheres to the R146 standards and the preparation instructions are easy to decipher and follow.

Product contents
A really innovative, awesome range. The judges adjudged the variants as creamy, delicious and wonderfully unusual. Cook-in products is a great idea using flavours from African countries.

Best Individual Food Product…Runner up

Gourmet Africa
Unique Klui Klui Spicy Snack

Market potential/marketing
Great innovation from a product perspective - a twist on a peanut snack.
Integration of social responsibility and African tradition is a lovely angle.

Packaging
The printing on the packaging is clear and legible. It adheres to the R146 standards. It performs the duty of adequately protecting the pack contents. It could be a great marketing move to include more on the pack about being environmentally friendly/recyclable, particularly in line with the social responsibility story that comes forward.

Product contents
Lovely, tasty flavour and aroma. Good texture and mouthfeel.
Product is visually appealing. A very interesting concept.